Join us as we set out to empower over 1 million men to break free from the addiction of sex, pornography and masturbation.
Reset your dopamine dependency, reestablish your willpower and achieve the ultimate level of self-control.
Are you ready to go soft? It may just be the hardest thing you’ve ever done.
Engaging in pornography and sexual perversion even occasionally can be incredibly harmful. Not only does this form of addiction distort intimacy, strain relationships and foster unrealistic expectations, it can destroy one’s own self-image and lead to overwhelming guilt and shame.
These negative impacts extend well beyond individuals, influencing societal norms and hindering personal growth.
For 75 days you will refrain from all sexual stimulation and activity—including sexual intercourse, pornography and masturbation.
This challenge is designed for you to experience:
We don’t expect you to do this alone. To help you succeed, we have developed a program that will provide you with the daily tools, resources and communal support you’ll need to break free! At the end of 75 days you may recognize the man in the mirror, but not the one that lives inside of him.
Go Soft NowLet's face it…we live in a world that has made it increasingly easy for men to access pornographic images and video with no more effort than a simple Google search. To top it off, as if limitless access at our fingertips wasn't enough, we get inundated with sexual images through TV, emails, radio and social media.
It is no wonder why 80% of men are reported to have struggled with pornography at one point in their life and why men are 543% more likely to look at pornography than women.
It’s time to unlock your full potential and to live a life of purpose without compromise. It’s time to join millions of courageous men as we break the chains of addiction and set out in pursuit of TRUE FREEDOM.
If you want meaningful change, if you want freedom, if you want to master the art of self control—this challenge is for you!
Go Soft NowIndulging in sexual content or activities triggers the release of dopamine, a neurotransmitter associated with pleasure, satisfaction and motivation. Frequent engagement in low-effort, high-dopamine activities can inadvertently rewire your brain, making it challenging to summon the willpower and mental toughness required for more substantial tasks.
Choosing to abstain from sexual activities that prompt immediate dopamine release initiates a positive transformation in your brain's reward system. This shift cultivates heightened willpower, persistence, mental fortitude and ambition and paves the way for a stronger, more resilient version of yourself.
75 SOFT (FREE)
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75 SOFT+ ($75.00)
$750.00 value
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Daily Challenge Email | ||
Newsletter | ||
Interactive Mobile App | ||
Community Access | ||
SMS Daily Reminder Texts | ||
Motivational Videos | ||
Milestone Badges & Trophies | ||
Journal & Reflection Prompts | ||
Conversational Guides | ||
Daily Activity & Exercise | ||
List of Recommended Replacement Activities | ||
Start for Free | Enroll Now |
Daily personalized inspirational emails and nightly text messages to check in and keep you focused on the journey ahead.
A series of videos, featuring influencers, celebrities, specialists, challenge graduates and company founders. Each video delivers a tailored message based on your day.
All your challenge resources and tools, allowing you to check-in, stay accountable, and complete the challenge—all in one app.
Daily journal prompts and replacement activities focused on directing your thoughts, focus and energy—in a guided approach—towards healthy, sustainable and long-lasting habits.
Begin a transformative journey toward self-mastery and personal growth with our free challenge, providing daily content for guidance to help you reach your full potential.
Begin a transformative journey toward self-mastery and personal growth with our premium challenge, providing exclusive resources and personalized guidance to help you reach your full potential.
Upgrade to 75 SOFT+ to gain exclusive resources and personalized guidance to help you reach your full potential.